Keya Foods
- Area of Business Managed : Complete Marketplace Operations
- Case Study Focus Area : Amazon Advertising
- Category : Grocery
- Period of Evaluation : (June 2020 – June 2021)
About the Brand
Keya Foods is a leading FMCG Brand in the Grocery Category.
Starting with a variety of premium herbs, spices, sprinklers and seasonings, today
KEYA has over 100 products across categories including instant soups, pickles and
the ready to eat range of fruit and nut snacks.
Problem
- High ACOS
- High Spends
- Low Conversions
- No Dedicated Ads Team
- Broad Category with Low ASP Value
Our Approach
- Analyse Past Data to establish spend patterns
- Evaluate Competitors Position and Strategy
- Target Funnel to be established
- Strategy Formation on Past Spends and Align Brands Seller Account
- Establish Brand USP
Result
- ACOS Improvement from 42% to 23% in 4 months
- Overall Sales Improved by 50 %
- Unit economics positive from negative - 10% to improvement of 3%
- Overall ROAS Improvement by 30%
- New Product /Category Launch with improved penetration in the category with M-O-M Growth of 12%
