Piramal – Ace- Defense
- Area of Business Managed : Complete Marketplace Operations
- Case Study Focus Area : Amazon Advertising
- Category : Masks
- Period of Evaluation : November 2020 – June 2021)
About the Brand
ACE DEFENCE’, manufactures N95 Masks and Personal Protective Equipment (PPE) in the heart of Mumbai, India.
Helmed by Sanjana Chinai, the project was conceptualized and ready-to-produce in less than 60 days.
The groups other business interests include Architecture, Turnkey Contracting, Interior Design, Educational Institutions and Retail.
Helmed by Sanjana Chinai, the project was conceptualized and ready-to-produce in less than 60 days.
The groups other business interests include Architecture, Turnkey Contracting, Interior Design, Educational Institutions and Retail.
Problem
- No Brand Awareness
- New and high competitive category
- Late Market entry in Digital Space
- No Dedicated Ads Team
- Scale the Brand Faster
Our Approach
- Creating Brand and Product Awareness
- Targeting the right competitive products
- Overall Brand placement and category on the marketplaces
- Quick- Sync of Ops – Warehouse – Spends
Result
- Established 2 Top Seller in the Amazon Choice in the Category
- Generated ROAS of 5x
- Brand Currently is of the top 5 sellers in the category
- Brand was selected for Amazon Enterprise solutions for Amazon Internal NGO Activity
- Brand has been selected for Amazon Global
- Repeat Percentage of Buyer gone up to 12% from 1.2 % from the initial launch
- More than 500 Reviews generated over the last 6 months
